Social media has significantly changed the scope of marketing and sponsoring in the global football industry as seen from the biggest clubs in Europe and abroad like Manchester United, Liverpool FC, Real Madrid, FC Barcelona, Al Ahly, Mamelodi Sundowns, TP Mazembe among others.
Over the years Ghanaian football clubs have taken this tool as a serious part of the football business.
Hearts of Oak, Asante Kotoko , Medeama, Ebusua Dwarfs, Berekum Chelsea, Legon Cities, Vision FC are among some of the football clubs in the country that are doing very well on social media and Division One side Bofoakwa Tano has suddenly emerged as one of the biggest players of the game in that domain by producing high quality images and contents that modernizers and social media users crave.
The rapid rise of the former Ghana Premier League side – who got relegated from the elite league in the 2006/07 season – deserves attention and other clubs must observe and learn. The result of this strong branding and fan-engagement has been massive for the Sunyani-based club as they currently boast of not less than seven sponsors mostly notably Hisense.
For your viewing pleasure please enjoy some quality pictures from Bofoakwa Tano below!
